To help you decide whether web video marketing is for you here are a few statistics to think about:
- Google, Yahoo, MSN, AOL are among the hundreds of Search Engines that give priority listings to websites that host video content. In addition to this, you can build in ‘tags’ on the video and this enhances it’s potential on the internet.
- The number of people viewing video on mobile devices has increased 66 percent in the past year to 12.1 million mobile consumers across the EU5 countries (U.K., France, Germany, Spain and Italy). comScore, 2010
- 5.5 billion videos were watched in the UK in February 2010. comScore, 2010
- In March 2009, 80.1 percent of the total UK Internet audience viewed online video.
- More than 27.4 million UK Internet users (78% of the total UK Internet audience) viewed 3.2 billion videos online in June 2008. comScore, 2008
- In 2008, 16.46 million UK households had Internet access. This represented 65 per cent of households and an increase of 1.23 million households since 2007. National Statistics Office
- Almost 85 million viewers (84.8 to be exact) watched 4.3 billion videos (Thats “B’ as in BILLION!) on YouTube, alone! comScore, 2008
- Viral video marketing campaigns increase clickthrough rates by 750%. MarketingExperiments.com, November 2006
- 68% of people who watch online videos, will in turn, pass links for these videos onto their friends…turning them into viral traffic machines.
- More than 65% of the people who watch online videos are between the ages of 35 and 64 (and 67% of these folks earn middle to high incomes).
For more information on Video Internet statistics:
- UK comScore Video Metrix press release September 2010 – Video Makes it Big on the Small Screen
- UK comScore Video Metrix press release April 2010 – U.K. Online Video Viewing Up 37 Percent During Past Year
- UK comScore Video Metrix press release July 2009 – Online Videos Viewed Approaches 5 Billion UK
- comScore Video Metrix press release March 2009 – U.K. Online Video Grows 10 Percent in 2008 UK
- comScore Video Metrix press release US comScore Video Metrix press release
- online publishers association Online Video Advertising Content and Consumer Behaviour document
- Permission TV 2008 Digital Marketing Survey Burst Media Online insight magazine into user statistics
- comScore Video Metrix 2008 UK survey
