Video is a very powerful medium on the Internet. It grabs attention, quickly conveys a message and any “call to action” is more likely followed.
Adding the right sales video to the front of a website will increase the likelihood of the viewers following the “call to action”. My customers have seen up to a 32% increase in people picking up the phone just because of one video on their website. Another customer saw their investment costs returned with 48 hours of the three videos going live.
However, a more powerful way of using video is to use it to add personality and humanity to a website through a thing called “Vlogging” or “Video Blogging”.
Vlogging is essentially the same as Blogging however it is using video. It enables people to have their own TV channel where they can give useful information, hints, tips and news away to their viewers to build a bond with their viewers.
Vlogging also increases the chances your products and services being found simply because video is a great tool for Search Engine Optimisation. The search engines like video, rate it highly and rate sites which use video higher than sites without.
At ShootingBusiness.com, we specialise in helping individuals and companies to build their brand, increase traffic and boost conversion using Vlogging.
We help you through the entire process from determining your objectives, through to planning the campaign, creating the messages, filming and editing and ultimately hosting them on your website or blog.
To find out more, call Mark on 07922 258090.
