ShootingBusiness 2.0

Zappos: videos galore

Posted on 2011/07/27 by Mark Edmunds

I often mention Zappos when I talk about video and how it’s used to increase sales conversion and keep people on a site for longer.

Zappos, an online shoe and accessory retailer, heavily utilise simple “real world” product videos of people just talking about their products as part of their online marketing strategy.

Nothing flash, just simple videos.

According to Mark Robertson, a video seo consultant for Zappos, they produced nearly sixty thousand videos in house last year. This year they plan to increase it to over one hundred thousand.

And you’d understand why if you read through the following article. Mark attributes a whooping “$551,731 increase in revenues due to its video SEO efforts every month”.

http://www.reelseo.com/product-video-seo-key-ecommerce-success-zappos-dominates/

Posted in News, Statistics | Tagged Internet, Statistics, Video, Zappos | Leave a comment

Customer video: “Andersons Accountancy”

Posted on 2011/07/12 by Mark Edmunds

David Anderson, from Anderson Accountancy come to ShootingBusiness.com with the brief of creating a number of videos for both YouTube and their website. He wanted to get quickly get his company’s business ethos across to the viewer, engage them and give a good strong call to action.

This is one of the three videos we helped them create:

Posted in Customer video | Tagged Customer, Video, YouTube | Leave a comment

YouTube, raised the bar again.

Posted on 2011/07/06 by Mark Edmunds

Last month YouTube announced that “Today, more than 48 hours (two days worth) of video are uploaded to the site every minute, a 37% increase over the last six months and 100% over last year”.

http://youtube-global.blogspot.com/2011/05/thanks-youtube-community-for-two-big.html

Their next goal is 72 hours worth of video every single minute and 4 billion views a day……

Posted in Miscellaneous | Tagged Video, YouTube | Leave a comment

Facebook Video Chat?

Posted on 2011/07/04 by Mark Edmunds

Last week, Facebook CEO Mark Zuckerberg tipped off Seattle press that the company would be launching an “awesome” new product next week that has been built by Facebook’s Seattle team.

The press invitations to that event went out saying nothing more than “Please join us for an event at Facebook” on July 6.

There is plenty of speculation out there from an iPad app through to a Facebook Browser? Then according to the rumours that an inside source has let slip that Facebook will lauch a new video chat product, powered by Skype, that works in browser.

I guess time will tell and we’ll all know in a few days.

Facebook Will Launch In-Browser Video Chat Next Week In Partnership With Skype

Posted in News | Tagged Facebook, Video, YouTube | Leave a comment

Welcome to ShootingBusiness.com 2.0

Posted on 2011/04/30 by Mark Edmunds

What if you could use web video to build trust and rapport with your online audience 24 hours a day, 365 days a year?

Pick up the phone for more information and call Mark on 07922 258090.

Posted in Miscellaneous | Tagged Internet, Marketing, Video | Leave a comment

One in Six Online UK Retail Visits Ends in a Purchase

Posted on 2011/04/27 by Mark Edmunds

According to Nielsen, a global measurement and information service, 1 in 6 UK Retail Visits ends in an online purchase.

However, the unexpected bit for me was one of the reasons why: 29% of people shop online because they then don’t have to deal with the sales staff:

E-commerce in the U.K. is booming. More than eight out of 10 of the active online population – 31.6 million people – visited at least one of the U.K.’s top 200 e-commerce sites in August 2010, according to Nielsen’s latest E-commerce Landscape Report.

What’s more, 16 percent of shopping visits ended in a purchase, with 89 million transactions resulting from the month’s 546 million shopping visits.

…… snip

Finally, looking at attitudes, the main reason for shopping online was ‘cheaper prices,’, given by 57 percent of respondents, and the ‘ability to shop at any time’ (32%), but an uncompromising 29 percent said ‘not having to deal with sales staff’ was one of their three biggest motivators.

For the full article see http://blog.nielsen.com/nielsenwire/consumer/one-in-six-online-uk-retail-visits-ends-in-a-purchase/

Posted in Statistics | Tagged Retail, Statistics, Video | Leave a comment

Video, audio and backdrop quality

Posted on 2011/04/27 by Mark Edmunds

In the world of internet marketing, video marketing is becoming the most popular method of promotion because it has great success with targeted traffic.

More and more people are now doing their own thing with Flipcams and this can be a very good way to promote websites on the Internet and if used correctly will bring traffic. However close attention should be paid to quality of the videos because they do reflect the quality of the service and the products.

If you want to do your own thing then make sure that when the videos are shot that lighting is considered, the background should be appropriate and the room should be accoustically neutral.

Posted in Hints and Tips | Tagged Audio, Lighting, Video, YouTube | Leave a comment

Every minute, 24 hours of video is uploaded to YouTube

Posted on 2011/03/11 by Mark Edmunds

People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube http://www.youtube.com/t/fact_sheet

Posted in News | Tagged Statistics, Video, YouTube | Leave a comment

Unveiling a new iPlayer app for the iPad.

Posted on 2011/02/08 by Mark Edmunds

For those of you lucky people who own an iPad (mine is currently on my wish list), according to Sociable.co, a new HD iPlayer app is to be released for the iPad next Thursday, 10th April.

http://sociable.co/2011/02/08/bbc-iplayer-for-the-ipad-coming-this-thursday-complete-with-hd

Posted in News | Tagged Technology, Video | Leave a comment