I often mention Zappos when I talk about video and how it’s used to increase sales conversion and keep people on a site for longer.
Zappos, an online shoe and accessory retailer, heavily utilise simple “real world” product videos of people just talking about their products as part of their online marketing strategy.
Nothing flash, just simple videos.
According to Mark Robertson, a video seo consultant for Zappos, they produced nearly sixty thousand videos in house last year. This year they plan to increase it to over one hundred thousand.
And you’d understand why if you read through the following article. Mark attributes a whooping “$551,731 increase in revenues due to its video SEO efforts every month”.
http://www.reelseo.com/product-video-seo-key-ecommerce-success-zappos-dominates/


